What is bounce rate and does it matter?
It is the share of visits where someone viewed one page and left. It is misread constantly, and for many small business sites a high bounce rate is neutral or even good.
What it actually measures
One page viewed, then the visit ended. That is all. It says nothing about whether the person was satisfied, how long they stayed, or whether they got what they came for.
Someone who lands on your contact page, reads your opening hours, and phones you is recorded as a bounce. So is someone who arrived by mistake and left in a second.
Why it is misread
It looks like a satisfaction score and is not one. A site whose pages answer questions completely will have a higher bounce rate than one that forces people to click around, and the first site is better.
It is also not a Google ranking factor, despite being discussed as though it were.
When it is worth looking at
Comparing one page to your other pages, not to an industry figure. If a service page bounces far more than your other service pages, something about that page is different and worth a look.
A sudden change is also meaningful — usually a broken page or a change in where the traffic is coming from, rather than a change in quality.
Find what is costing you search clicks, then watch the fix work.
VisitorPing reads your own Search Console data for the pages losing clicks, then rings your phone the moment someone lands on your website.