How to connect Meta Ads.

Connecting

Start the Meta connection from Integrations and sign in with the Facebook account that administers the ad account.

The permissions requested cover reading ad performance and listing the pages you manage. Meta shows exactly what is being asked before you approve it, and it is worth reading rather than clicking through.

What comes across

Per campaign, per day: spend, impressions, clicks and the conversion actions Meta reports, in the ad account's currency. Facebook and Instagram placements arrive together, since Meta reports them under one campaign.

Why Meta's numbers and yours will differ

Meta attributes conversions using its own window and its own view of who saw the ad, including people who saw it and later arrived another way. Your site records the visit that actually happened.

So the two will not match, and neither is lying. Use Meta's figures to compare its own campaigns against each other, and your own visit data to judge whether the traffic behaved like customers.

Disconnecting

The connection can be removed from Integrations, and Meta's own settings will also revoke it. Removing it stops future imports and leaves the figures already imported in place.